Washington State TIME Dealer of the Year
Time Magazine Dealer of the Year Award has been called the most prestigious award a new car dealer can receive. The program was originated to call attention to new car dealers in America who exhibit exceptional performance in their dealerships and distinguished community service.
TIME AND ALLY FINANCIAL HONOR EVERETT DEALER
Brad Brotherton Wins National Recognition for Community Service
and Industry Accomplishments at NADA Convention
(New York, NY, December 4, 2017) – Brad Brotherton, dealer at Brotherton Cadillac Buick GMC in Renton, Washington, for the 2018 TIME Dealer of the Year award was announced today by TIME.
Brad is one of a select group of 47 dealer nominees from across the country who will be honored at the National Automobile Dealers Association’s 2018 NADA Show in Las Vegas, Nevada, on March 23, 2018. The announcement of this year’s nominees was made by Meredith Long, senior vice president and general manager, News, Luxury & Style, TIME, and Tim Russi, president of auto finance for Ally Financial.
“We salute this exceptional group of nominees for the 2018 TIME Dealer of the Year award,” Russi said. “These dealers are local pillars of strength, leadership and giving, and Ally is proud to celebrate their stories and recognize them for their commitment to ‘do it right’ in their communities.”
In its seventh year as exclusive sponsor, Ally will recognize dealer nominees and their community efforts by contributing $1,000 to each nominee’s 501(c)3 charity of choice. Nominees will also be recognized on AllyDealerHeroes.com, which highlights the philanthropic contributions and achievements of TIME Dealer of the Year nominees.
The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. Recipients are among the nation’s most successful auto dealers who also demonstrate a long-standing commitment to community service. Brad, 45, was chosen to represent the Washington State Auto Dealers Association in the national competition – one of only 47 auto dealers from more than 16,500 nationwide – nominated for the 49th annual award. The award is sponsored by TIME in association with Ally Financial, and in cooperation with NADA. A panel of faculty members from the Tauber Institute for Global Operations at the University of Michigan will select one finalist from each of the four NADA regions and one national Dealer of the Year.
“Thinking about our family history, I cannot find a moment where community hasn’t come first,” nominee Brad said of his family’s legacy in the automotive industry, which dates back to the early 1900s in the state of Washington. “It is written in my grandfather’s employee handbook about giving to churches and schools, documented in photographs at parades and community events, and I witnessed it firsthand working for my father.”
A 1990 graduate of Mercer Island High School in Mercer Island, Washington, Brad studied psychology and business marketing, at Washington State University in Pullman, where he was a member of Phi Delta Theta fraternity.
He began his career in 1995 at Frederick Cadillac in Seattle, Washington, which was owned by his father, Biff, who had acquired several dealerships over the years in Walla Walla, Washington, and Seattle. His roots in the car industry extend back to father’s grandfather, who started a truck company in 1916 in Walla Walla. Brad eventually moved the Cadillac business to Renton in 2001 and later added Buick and GMC.
After the loss of his father in 2011, Brad continued the family legacy of giving back. “I knew that having a philanthropic approach to our business – and building a mission of partnering with local organizations that profoundly impact the lives of people in the Pacific Northwest – would not only be supported but encouraged as I took on the role as dealer,” he said.
To that end, he created Brotherton’s Charity of the Month in 2005, which showcased and promoted a different organization and asked customers to donate, with Brotherton’s dealership matching the funds up to $100. Partners included the Moyer Foundation (provides comfort, hope and healing for children and families affected by grief and addiction); Seattle Children’s Hospital; Fred Hutchinson Cancer Research Center in Seattle; Seattle International Film Festival; The Warren Miller Freedom Foundation; and the Arthritis Foundation.
“We raised more than $250,000 and gave the charities a platform to share their message through our advertising and public service announcements,” he said. “We ran this program for several years and in doing so, we heard these incredible stories of amazing people in our community and wanted to also tell their stories.”
That’s when he started Brotherton Community Champions, a program that highlighted one community leader each month who was nominated by his or her peers to compete for a $5,000 prize. In addition, a short movie was made for each champion by an aspiring local filmmaker and the best of the shorts were shown at the Seattle International Film Festival.
His company is also a big supporter of the Fred Hutchinson Cancer Research Center (the Hutch). “In 2008, my father was diagnosed with cancer and we transitioned the bulk of our efforts to the Hutch,” he said. “We hold an event every year raising as much as $250,000, with a total of more than $1.2 million raised in total.”
In memory of his father, the Brotherton family established a scholarship for a student-athlete at Washington State University and the William F. “Biff” Brotherton Cougar Spirit Award, which honors individuals who demonstrate generous philanthropic support and volunteerism on behalf of the school’s athletic program.
He also supports the Bennett Foundation (to combat childhood obesity); FEAT of Washington Ben’s Fund (offers grants to families for autism spectrum disorder treatments); Jacob Green Charity Golf Classic (to support cancer research at the Hutch); Food Lifeline (rescues food and provides meals to end hunger in western Washington); Toys for Tots; and Miss Washington Scholarship Organization, to name a few. Brad has also served on the board of the Moyer Foundation and as a coach for youth sports in Mercer Island.
Brad Brotherton was nominated for the TIME Dealer of the Year award by Vicki Giles Fabré, executive vice president of the Washington State Auto Dealers Association. He and his wife, Amy, have two children.